Creativity in Online Advertising
The concept, design, and artwork of an ad are the keys to online success. Optimize
investment with proven best practices for online ad creative:
- Focus on a single message using short, readable, benefits-oriented copy
- Do not use telephone numbers and/or addresses for contact information
- Simple graphics and imagery create quick connections with customers
- Create a clear, compelling call to action to identify expected next steps.
Created with the simple formula: verb + benefit
- Test multiple creative to learn how graphics, color, and copy impact
Based on the results, implement top performing creative for a more successful ad campaign
- Use a landing page with graphics, imagery, and offer that match those in your ad
- For high-impact marketing, use branding elements, terminology, and messaging
with your advertising presence on other media
Cox Media produces online creative that drives engagement, generates clicks, and maximizes results.